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I draw inspiration from runway, vintage references and evolving trends, translating them into fresh, commercially relevant designs. I enjoy balancing bold ideas with a timeless, wearable appeal.
Recently, I’ve expanded into CLO3D and AI-driven design, allowing me to visualise concepts in 3D and develop original print and storytelling elements more efficiently.
These pieces explore creative direction; in a commercial context, I ensure alignment with customer needs, quality, cost and cohesive range building. All prints are original, created by hand or with AI as part of my design process.
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