corrie macdonald

Leading Swimwear Design at C&A

At C&A, I led the design team for swimwear with a focus on updating and modernizing the collections. My goal was to rework the brand’s aesthetic, bringing a fresh, contemporary feel while ensuring the designs stayed commercially appealing. By integrating current trends and refining the taste level, we were able to create swimwear that resonated with a broader audience, balancing fashion-forward elements with C&A’s core values of accessibility and quality. This shift not only refreshed the swimwear line but also helped strengthen its market position.